Posted 3 years ago
- Implementation of a Campaign Management – Marketing Automation, Optimization Solution using SAS CI
- Develop ETL jobs for building a Campaign Management Data Mart using Base SAS programming (Macros, Proc SQL)
- Monitoring, debugging and fixing any issues in the Campaign management scheduled jobs
- Configure the SAS Customer Intelligence studio environment – Information maps, business contexts, campaign definition, response definition and common data model.
- Execute Campaign leads generation and Develop response data capture ETL
- Develop Campaign Performance Monitoring Reports